K Health

Infographics

Utilizing surveys and clinical insights to chart user's health and habits

Overview

Data is a core element of the K Health brand. The AI-powered symptom checker is built off of millions of anonymized medical records, which provides doctors and users with information about the diagnoses and treatments of others with similar symptoms and conditions. With this in mind, and access to all this information, there’s an effort from the content team to focus on data-driven storytelling.

One method used to tell these stories is K Health’s newsletter, The Second Opinion. Working with K's data science team, the Senior Manager of Content writes articles analyzing trends over time in symptoms reported by users and I create accompanying infographics.

Heatmap of the U.S. showing where users reported having insomnia

Line chart showing a decline in sleeplessness in women and men

Sunburst chart of conditions associated with insomnia

Insomnia newsletter and article versions of the infographics

Building off of the clinical insights, we decided to start polling our users. We sent out multiple surveys during COVID, evaluating people’s opinions on topics like vaccination and return to office, but the most engaged with topic was the Valentine’s Day-themed survey about sex.

For all newsletter sends, I designed and built the newsletters, themed the Typeform to match the K Health brand, assisted with calculating all the data, and created infographics for use within the emails, articles, and on social media.