Paid ads

Overview

To advertise K Health's Mental Health program, we created a paid social campaign consisting of six 12 second ads and three 30 second ads. The 12 second ads featured the six most popular medications prescribed by K Health. The three 30 second ads featured K's VP of Medical and each spoke to a different core benefit of the program: affordability, ease of use, and an all inclusive platform.

We worked with external production partners to produce the videos. I assisted with pre-production for the shoots, which included mocking up what the ads would look like and helping choose actors. While on set, I was mainly responsible for providing direction on the lighting and framing of each shot, but also provided feedback on talent direction.

In post, I provided the files for all graphics and gave direction on how they should be animated, which was exectued by our external partners.